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Marketing Services

Boost your web presence with our HVAC marketing services.

Publishing a web site is like renting office space. An attractive and functional office is important, but an empty office won't pay the bills. You need to "get the word out" that you are open for business. Prospective customers need to find your web site on the Internet – we can help. Axsen offers several products to help promote your business with the major search engines and drive traffic to your site.

Please choose a marketing service to review:

• Local Search Submissions
• Pay-Per-Click (PPC) Sponsored Ad Campaigns
• Content & Copywriting
• Spanish Translation

Local Search Submissions

Is your business Local? In an effort to provide Internet users with the most relevant results possible, the major search engines are showing Local listings on search results with increasing prominence. According to a study†, 40% of all inquiries on search engines are seeking a local result. Furthermore, studies have shown that individuals who include geographically specific terms (the kind of terms that cause local listings to appear in the search results) are more likely to actually buy the products and/or services they are inquiring about.

Local Search Submission - $399

• Axsen's Local Search Submission Package gets your HVAC business listed in the local business sections of the most important online local directories including Google Maps, Yahoo! Local, MSN Live Search, Verizon's SuperPages.com, YellowPages.com and others.
• While no one can guarantee specific placement on the major search engines, Axsen optimizes the content of your local listings, increasing your potential to rank higher for the critical search terms that best describe your HVAC business.

Pay-Per-Click (PPC) Sponsored Ad Campaigns

PPC "Sponsored Listings" (paid advertising) ads appear in virtually all the major search engines including; Google, Yahoo!, MSN, AOL and more, making up more than 95% of all online searches. PPC Sponsored Listings are an extremely cost-effective way for businesses to be found by prospective customers searching the web. PPC ad campaigns can be custom designed for any business or budget and can dramatically increase the effectiveness of your website to attract the type of NEW customers you desire.

Google AdWords and Yahoo! Search Marketing represent the most prominent Pay Per Click (PPC) advertising opportunities on the Internet today.

• Google is by far the most popular PPC provider on the Internet and reaches over 80% of all Internet users with its Google AdWords service. We know how to structure your ad campaign to reach exactly your target audience while minimizing your cost per click and cost per client.
• Yahoo! is another major search engine with its own PPC service called Yahoo! Sponsored Search. We know how to create campaigns on Yahoo! Sponsored Search that generate highly visible ads that draw in customers at low cost.

Axsen represents you – not Google or Yahoo!. Our objective is to obtain the best results for you – our client. All ad billing is directly between you and the search engine; there is no mark-up or commission paid to Axsen of any kind.

Basic PPC Campaign - $199

• Our Basic PPC Campaign is a cost-effective way to launch a PPC Campaign quickly and efficiently. Campaigns are based on proven PPC Models that promote the major areas of yourHVAC business to your target geographic market. A Certified PPC Specialist will create a single Campaign using a concise list of Key-Words and completely setup your Account (including Budget and Bid recommendations).
• Ad spending not included.

Premium PPC Campaign - $399

• A dedicated Certified PPC Specialist will develop and setup a customized Internet advertising campaign for your company. We conduct one-on-one consultations and perform account-specific research to design a PPC Campaign to meet your requirements. Premium PPC Campaigns include managing all aspects of your campaign including Setting up your Account Profile, Key-Word Phrase Generation, Ad Copy Writing, Geographic Targeting, Budget and Bidding Recommendations, and other requirements to create an effective PPC Campaign.
• Ad spending not included.

Ongoing Local Search / PPC Management

For clients who want additional help beyond setting up their Local Search and PPC Campaigns, Axsen offers ongoing campaign management, optimization and statistical tracking with a Certified Specialist on an hourly basis. Every client is different, please email us at ppc@axsen.com to schedule a free consultation.

Content & Copywriting

Content Support. Not everyone feels comfortable writing about himself or herself. For many, a blank piece of paper is terrifying! Copywriting is about telling your story. What makes your HVAC business special? Where are you located? What is it that you do? You know, the words that make prospective customers take notice and feel comfortable. Comfortable enough to call.

The fact is words do the heavy lifting when it comes to connecting with customers. Pictures help. Color and navigation is important. But it takes well-written copy to educate, inform and impress.

Let our copywriters differentiate your HVAC business by tapping in to the power of words. Our copywriting services are as unique as our customers. Contact us today to see how we can help!

Spanish Translation

Are you reaching your Spanish customers? Does your business support Spanish speaking customers? If not, you may want to consider it. This will become an increasingly important market segment and revenue opportunity for businesses today and in the future.

Facts:

• According to the U.S. Census Bureau statistics, the American Hispanic population is approximately 15% of the total U.S. population (45 million) today and is projected to grow over 57 million by 2010. This percentage is even higher in certain states.
• Nearly half of all minority-owned businesses are owned by Hispanics (over 1.2 million), generating approximately $200 billion in annual sales.
• Additionally a large percent of Hispanic homes and businesses are connected to the internet.
• There are a lack of heating and cooling contractors established to support the large and quickly growing Spanish speaking community.

The Spanish community is now a major economic force that presents great opportunities to forward thinking heating and cooling contractors. It is becoming increasingly important to do business with this rapidly growing community. Despite these statistics, less than 1% of all U.S. websites offer text in Spanish. After learning these facts, the question is, "Are you ready to benefit from this emerging market?"

Let Axsen help! We can take your existing web pages and convert them to Spanish to help drive additional customers to your HVAC business. The best part about this opportunity is there is no additional work required on your end, except telling us to get started. So what are you waiting for? Tap into the Spanish market today and reap the benefits tomorrow. Call your Axsen sale representative to get started today.

Additional language translations are also available: French, German, Italian, Portuguese, Korean, Chinese and Japanese.

†SearchEngineGuide.com

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